
The new
2008 study from Colorado
State University and Regis Learning shows that Social Style is easier
to understand and apply than Myers-Briggs or DiSC.
In this study, the Social Styles
instrument originally developed by Merrill and Reid was used and the Inscape
DiSC assessment was used to represent the various DISC instruments. The Platinum Rule
™ Behavioral Style Assessment
is based directly on the Social Styles Model using the same principles. The Platinum
Rule
™ does not measure the versatility dimension. However, flexibility and adaptability are strongly emphasized in the
Assessments Now training for coaches and trainers.
I
am pleased to discover that the key findings completely support what I have
observed in my own experience working with all three models and
assessments. Now I have research to back
up my anecdotal stories.
For Immediate Release
Wednesday, March 05, 2008
Nik Olsen
(970) 491-7766
Nik.Olsen@colostate.edu
FORT COLLINS - The Social Style training model
is easier to understand and use than either DiSC or Myers-Briggs,
according to a new research study from Colorado State University and
Regis Learning Solutions. The study is the first-ever comparative study
of the three leading training programs in interpersonal skills.
The study evaluated more than 200 people participating in training
programs featuring the DiSC model from Inscape Publishing; the
Myers-Briggs Type Indicator, or MBTI, model from CPP Inc.; and the
Social Style model from The TRACOM Group. It found that while
participants in all three programs held very positive reactions to the
training programs, participants in Social Style training scored
significantly higher in terms of understanding and retaining course
concepts and in using those skills to understand and relate effectively
with others.
"All three of these programs have been used for decades and have
tens of thousands of happy customers," said Professor Kurt Kraiger,
director of the Center for Organizational Excellence at CSU. "We felt
it was important to conduct a thorough evaluation of the three models
and see if there were measurable differences in their impact. This
study in fact shows that Social Style does outperform DiSC and
Myers-Briggs in terms of workplace training."
Regis Learning Solutions recruited working adults and conducted a
series of training classes where participants were trained in one of
the three programs/models. Facilitators, who were certified by program
publishers to teach each specific model, taught all class sessions.
After completing the class, participants then were evaluated to measure
their reactions to the training, their understanding and retention of
the materials and their ability to apply the information.
The results of this study are detailed in a new paper titled, "An
Evaluation of the Effectiveness of Three Popular Training Programs to
Improve Interpersonal Skills." The paper has been accepted by the
American Psychological Association for presentation at their annual
conference (fill in details).
Key research findings:
- Participant reaction to training: Participants in all three
programs had very positive reactions to the programs and perceived them
to be very useful. Overall, Myers-Briggs received the highest rating in
this area, slightly more than DiSC and Social Style.
- Retention of key concepts: Each person was tested after the
training to assess retention of key course concepts. Social Style
training participants scored highest, showing an average performance 18
percent higher than DiSC participants and 34 percent higher than
Myers-Briggs participants.
- Applying learning with others: The final evaluation was of the
participants' ability to apply what they learned in the courses when
working with others. Each participant was asked to evaluate the
behaviors of others and determine their style or type. Social Style
training participants were better able to identify the correct style or
type, showing a 47 percent improvement over DiSC and 280 percent
improvement over MBTI.
- Identifying effective ways to work with people: Finally,
participants were asked to identify effective ways to work with people
based on their known style or type identifications. Social Style
training participants were more likely to select appropriate ways to
work with others based on style or type. They selected appropriate
approaches 24 percent more than DiSC participants and 58 percent more
than MBTI participants.
"Many organizations have historically relied on 'participant
satisfaction' scores to evaluate their training offerings," said Steve
Kirkpatrick, Chief Learning Office of Regis Learning Solutions. "This
research shows that, while participants rate all three programs highly,
Social Style has a larger impact on their subsequent performance."
-30-
Over
the next couple of months I will be revamping my www.AssessmentsNow.com site and
changing direction. If you want to open
up an Associate Account for The Platinum Rule™, I recommend you contact me before the end of July.
"The Platinum RuleTM is a registered trademark of Dr. Tony Alessandra. Used with permission."
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