How to Leverage StrengthsFinder 2.0 For You and Your Clients To Get What (You) Really, Really Want

Over the past year, I have received lots of comments and interest in the idea of strengths in development. As I have said elsewhere, I think this is a move in the right direction, just as I think the positive psychology movement helps up to reframe our own change and development in a much better way than how we have viewed things in the past.  That said, I do find that there is often a tendency not to address the challenges when one overuses one's strengths.  That is why for leadership development I am so impressed with Tilt 360 Leaders because the focus is on 12 core character strengths AND the opposite impact of the corresponding strength.

Readers often mention "Strengthfinders" and I do think it is a great tool.  This post was recently published on the Coach U Students/Graduates discussion group of LinkedIn.  While it is an advertisement I thought my readers might be interested to learn more.  So I contacted Marilyn as asked her if I could post it here.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

By  Marilyn CarpenterOwner at V. James Coaching Consortium

If you’ve taken the Strengthsfinder 2.0 assessment, it’s likely you had
that cool aha moment like so many of us experienced. This is especially
true if your talent themes are not rooted in the obvious and you can
hardly believe that themes like learner and harmony are actually
talents.

More, if you are like so many of us, you took the thrill of that aha
moment, logged it as a neat memory and put your SF 2.0 report in a
drawer someplace and haven’t looked at it since. Possibly you don’t
even know where it is and you think you can remember some of your
talent themes, but not all of them.

Strengthsfinder 2.0 is one of the very best tools for talent discovery
and development, especially when you work in an environment that
embraces working in your strengths and team work.

But, if you find that you are out there alone and trying to change your
work situation and climb to a better place – know that you can discover
how to revive this information you have about yourself and couple it
with a powerful personal blueprint process to once and for all, become
an irreplaceable talent.

For the $20 investment in the SF 2.0 book and the 30 minutes it took
you to take the on-line assessment – you already hold half of the
answers for yourself if you are struggling with your work situation and
trying to find a new job, change careers, get a promotion or are a
first time job seeker.

This personal blueprint process is rooted in the book – OPEN SESAME:
Why It’s All About ACCESS for the New Worker of the 21st Century. The
book’s message – you must become an irreplaceable talent to survive and
thrive in your work – is a message that all workers need to hear. The
global age and post-2008 recession have changed the game for workers,
permanently.

The concepts in the book are being made available to you in a free one-hour teleclass.

For more information, to learn what others are saying about this book,
or to register for a free teleclass that fits your schedule visit
www.opensesameaccess.com!

Writing Employee or Customer Surveys

Survey samplingImage via Wikipedia

What are you trying to achieve?  And more importantly why would someone want to complete "your" survey?

Without sounding flaky, I do find that things happen in threes. Whether it is self fulfilling prophesy, synchronicity or serendipity, it isn't too far from the truth. What has been reappearing for me this past month centres around questions that I have received on creating surveys. I have had clients and colleagues approach me on the issue of creating a "follow-up" survey.  In some ways this is a continuation of an earlier post, "How Employee Opinion Surveys Relate to Employee Engagement" with some specific suggestions.

So it is fortuitous that this excellent blog post that came across my desktop. It covers the issues in a way far better than I could: "How To Write Great Surveys with Actionable Data Results"  You will find some other excellent links on the site as well.

Ben Yoskovitz's seven points as a "lay person" are bang on and aren't the typical recommendations you might receive. Please check it out. While I take a small exception with his views that length is a key factor in completion rates, he is right on one thing.  

it’s not the length that matters as much as the quality and effectiveness of the content.

I think that Ben is implying that if a questionnaire is well designed that others will complete it.  This may help the process but I would add  . . . What is in it for them?  So I will add a forth point to the list. Keep answering this question: Why would I want to complete this survey? With opinion surveys, employees are expecting / hoping to see positive changes.  I was recently involved in a survey where less than one third of the typical response rate was achieved. These particular employees did not believe that anything would come about from the survey.

A chocolate-chip cookie.Image via Wikipedia

Customer surveys are a bigger challenge.  You want a good response rate, meaningful data and a broad sample base.  Is there something that you can offer to your customers to make it interesting for them to complete? Please keep in mind that what you offer may influence the results.   Some ideas to consider if they fit for you:

  • coupon
  • discount
  • summary report
  • white paper
  • "gift" or bonus
  • donation to a cause

I know of a case where a week after the survey, the company sent out
a coupon to everyone regardless of whether they completed the survey or
not.  Now that's class and you guessed it; they already had a great
loyalty and investment from their clients..

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How Employee Opinion Surveys Relate to Employee Engagement

My first response to how employee opinion surveys relate to employee engagement is – not well.  If you knew me a little, you might find it funny that I  should say that.  The truth is that attitude surveys and satisfaction are often negatively correlated. Why?  Because the organization is in poor heath in the first place.

This is going to date me.  I designed and delivered my first employee
climate survey in the early 80's.  I was employed as an internal
organizational effectiveness consultant in a multinational High Tech
firm.  I like to think that we did a pretty good job of it.  Not the
survey itself . . . it was pretty routine and mundane.  We considered
it part of a planned intervention for organizational development. The
approach we took was as a jumping off point with employee groups to
work with them to identify areas that they would like to see changed or
improved.  We also asked if they would like to participate in working
groups to make recommendations.  It worked well enough that follow-up
survey results consistently improved and I was invited to present a
paper at the company HR symposium a few years later.

A good overview from Jack Welch on what needs to in place before doing
an employee survey can be found at the Fist Full of Talent Blog: Employee Surveys – Good Tool or Corporate Noise? Depends on the Questions and Follow Up… 

Last month, I had the pleasure (and it was a pleasure) of working
with a government division where management was (is) serious about
addressing the issues raised in the climate survey that had been done
throughout the government.  Using some of the same principles from my
"youth" I put together a process that I hoped would address their needs
and fears.  It all started with a bunch of numbers and charts that they
had in front of them.  Most people feel a little intimidated with the
math.  On top of it – numbers may not lie but statisticians?  That's
another story.

I was once again reminded of all the challenges of attitude surveys:

  • The
    questions and language
  • The
    point in ti and the timing
  • The economic, social, and political environment
  • The purpose
  • The
    topic
  • The message in the communication strategy
  • The
    observer’s state of
    being
  • The analyst's own bias
  • The
    context

Just like with any assessment, I have to constantly remind the reader that it is JUST
data – and it is "meaningless" on the surface.  It is just information
until context is applied.  That is why responding to surveys takes a
lot of time.  Before even trying to "do something" it is necessary to
determine the priority areas.  That usually means what is important to
your employees – not just management.  One of the ways that this is
best accomplished is by the appropriate use of Focus Groups.

Unfortunately, like my client in the government, employee surveys are
connected routinely every set number of years.  Worse, the results take
six months to get posted publicly for all to see. There is no strategic or generic corporate plan on how to address the results.

Marcia Xenitelis makes a great point in her blog post earlier this month "Employee engagement in tough times":

So what about employee engagement surveys? I say save your organization the tens of thousands of dollars they cost and invest your time in a well thought out change management strategy…

In her article, she goes on to outline five steps of a good change management strategy.  She starts with recommending that you begin with real business data.  She makes some other good points but they are beyond what I am writing about here.

Rigorous and transparent follow-up is the key.  This takes courage, commitment and time.  It means listening without getting defensive.  It means, as a manager, sticking your neck out and letting staff take
pot shots at you – EVEN though they may want to help make things better. To be transparent means that the organization and all the members have to be vulnerable.  However, if you are willing to embark on this endevour the rewards for everyone are great.

How is my client doing?  Well more time is needed.  Each manager shared the results with their staff and outlined what the four working groups had initially laid out as a plan of action.  They asked for employees to participate on the working groups and most importantly they established specific targets to achieve and a way to measure improvement at a set date.  I am optimistic.

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Use an assessment to coach to the whole person

A sketch of the human brain by artist Priyan W...Image via Wikipedia

Assessments by their very nature look at just one aspect of a human being. Even those that are broad based like those that measure emotional intelligence do not take into account values, motives, instincts.  Nor should they.  However, we don't coach parts of individuals; we coach the individual in his or her totality.

Embracing the Whole: The art of creating meaning with assessments.

This is the title of the article published by choice Magazine. You can read the full pdf on my blog by clicking here.  The title is not the one I originally submitted, but I do like it.  I like it because it focuses on the very thing I think we forget – that we are a complete entity as human beings but we are also a part of a greater system.  While each assessment may not be totally holistic, we as coaches must by both systemic and constantly looking at the bigger picture.

In the article I talk about three kinds of responses and experiences that clients will obtain from an assessment.  Each one takes greater competence from the coach.  Still the last one – wisdom is not guaranteed:

  • Learning
  • Understanding
  • Wisdom

I hope you read and enjoy the article and I would appreciate your feedback.

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My published article in choice magazine now available

I very pleased to announce that choice Magazine is now in circulation and this month's theme is on assessments.  Publisher Garry Schleifer asked me to submit an article and it was selected.  


"The assessment package is the coachs palette and, in skilled hands, the beginning of the magic and mastery of coaching."  

Margie S.Heiler, MS, MCC, CEC

Quote from another colleague's article. You are welcome to read my full article below and I hope you enjoy it.




Another article in this month's magazine is by Phillip Sandahl, CPCC, MCC called  "Assessing the Assessment – Four key questions for coaches"


Phillip does a great job in looking at 4 key points to help you determine what is the "right" assessment for your coaching business.  I have my own 10 Criteria which cover these  issues as well as a few others to consider.  For a list of these along with a teleclass recording, scroll down to the bottom of the right hand column on this page and click the tab "Recordings"


How to . . . Avoid Cultural Biases

You can’t.  The best that you can do is be ever diligent of what is operating under the surface.  It might be a geographical cultural difference, language, organizational norms that are at play.  Differences are everywhere and are a piece of the puzzle.  Curiosity and an acceptance that cultural biases of your own and of others may be at play will help you through the quick sand.


Some tips:

·       Make a request of the person to share what his or her experience is

·       Validate each experience – if one person has it, others will too

·       Ask this person if they think any cultural issues are at play an to explain

·       Clarify even the simplest of terms in words that the other person can paraphrase

·       Accept everything and anything that they say – it is their reality

·       Be curious about how this might be a reflection of yourself

How to . . . Pick the right assessment for your client?

As crazy as it may sound, I don’t recommend “picking” any assessment for your client.  If you don’t know by now my mantra”  “Assessments are only tools, not the truth”; then you haven’t been a subscriber for long. There is one and only one question to begin: “What is your purpose of doing an assessment in the first place?”

In training – where I find the use of straight forward assessments the most suitable, their application should always be in service of a specific learning objective.  I often use it in understanding various styles – particularly communications. This can often be a great energizing opening activity for team building and / or relationship building.

I do think that some coaches can find using a simple and broadly generic assessment like the Platinum Rule, MBTI or DISC to set the stage and create a common neutral language.  While I am very pleased to help them use the tool the Platinum Rule, I see it only as a starting point of general information that might be useful in identifying behavioral tendencies for the coaching plan.

As for “picking” an instrument for an organization to use is not often required either.  Often the organization has a “favorite” or one that they have used in the past. There is no need to reinvent the wheel or confuse people with another set of jargon.  Go with what they know as long as it hasn’t been:

  • Misused so that no one has any confidence in the tool (in which case the mistrust may be too great to introduce any new assessment)
  • Watered down to have no meaning anymore – it is seen as something for “fun”
  • Used for reasons beyond the tool’s scope – such as job placement

If you aren’t familiar with the tool that an organization uses or wants to use – read up on it.  If it requires certification – get a colleague involved.  If they do ask for your opinion, be sure to get a lot more information as to the outcomes that they expect to achieve and the investment in money and time they are prepared to provide. 

Finally, always go with something that resonates for you but don’t assume everyone will be as enamored.  At least 30% of people do not like assessments so why go try to swim upstream? Please contact me if you need any assistance in helping determine if an assessment really makes sense and where to look for the right one.

How to . . . Introduce the Idea of an Assessment

In any endeavor, it seems to me that setting the stage is
critical for success.  It lays the ground work of for clarify
expectations. 

A colleague and reader of my ezine put it this way in a
recent correspondence regarding how to approach the issue within a client
system:

I provide an overview of the types of
assessments, a discussion of some of them, some comments about how to determine
validity and value, the importance of how to know if an assessment is for you
in terms of resonance and common recognition within corporations, etc.

Perfect. The same holds true with the individual.  I
always like to ask in a light fashion what that person’s feelings are about
assessments.  From there I know how and if I want to proceed. In my
experience I find one third love them, one third hate them and one third
couldn’t care less.

I usually continue in a similar vein by asking what
assessments they have taken.  Reading the facial expressions quickly, I
may follow-up with:  "Are you familiar with the MBTI or DISC; they
are the most common assessments out there?"  My intention is to find
out more about attitudes AND what they may or may not remember. (How they
respond often tells me a lot about their own styles than what the results ever
could.)  Next, if they like assessments, I want to know what that data
meant to them and how they may have used it personally or professionally.
If they don’t like them, I want to listen more to find out why. At this
stage I have usually decided not to recommend any instrument.  I am sincerely
curious and often agree with why they dislike these sorts of tools.  My
advice? Never get into defending.  Once in awhile, if I have a good
relationship, I may ask if they would "do me a favor" and complete a
specific assessment that I think might be interesting. I am clear to
explain the purpose, benefits and my rational.  I don’t push it.

For those who are more neutral, it is easy to fall into the
trap of "selling".  Discuss what the client wants to achieve and
the various routes to get there. Remember, an assessment is one route and while
we may think it is the most direct, sometimes a more scenic route can be more
valuable.

The Firo B and Assumptions

Here is an excerpt of my article from the December 2007 ezine:

I was working with a
client this past week and we were using the Firo-B. I like this tool a lot especially when using
a combined report with the MBTI for leadership.

You can get an update on the instrument from the site:  High Performing Systems Inc. where the work of Dr. Schutz has been continued and enhanced by his friend and colleague Dick Thompson.

What struck me most
is how we sometimes want something but may not express it directly in our
behaviour. By western standards, I am
considered very direct, leaning more towards the American style than Canadian
or European. I also tend to be more
introverted in preference so I don’t always like socializing. I am good enough at it – it isn’t painful –
just tiring. That said I like to tell
people that I like to be invited even if I don’t want to attend!

This brings me to the
second point I want to make about assessments. What was the first point you might ask. The first point is don’t assume that someone’s behaviour is their
preference. We all have roles we play
and “expectations” we try to live up to (excuse the poor grammar).  The second point is that if you are going to
conduct an organizational climate survey or employee satisfaction survey – be sure
to make it accessible for EVERYONE to participate. Do not do a sample. Don’t be disappointed with a low response
rate. It is true that often return rates
can be quite low however; individuals will be offended if not asked to
participate. Chronic complainers won’t
stop if given the opportunity to be a part of the solution to issues but at
least you can dampen the negativity by asking them to participate.  As for the skeptics, I have also found asking
them to help in the process – including design – turns out to make a much
better product.

I Like Chocolate Too: Or What Flavor of the Month Do You Follow?

This is the last article that I have written for WABC Magazine.

by Roberta Hill

My oldest stepson loves chocolate: Chocolate everything—especially une glace
(ice cream). The younger one on the other hand prefers strawberry. It
makes things rather reliable and predictable as they are highly
unlikely to be tempted by the flavor of the month*. Unfortunately, the
same cannot be said for choices often made in businesses. As
organizations look for quick wins and short-term profits, managers
frequently feel pressure to try the latest fad. In retail, the flavor
of the month lasts 30 days. In business, the flavor seems to have more
of a 30-month cycle.

Assessments often fall into a similar
pattern. The Myers-Briggs Type Indicator® (MBTI), perhaps the most
popular assessment around, seems to go in and out of favor every few
years. People become bored with it or ‘everyone’ in the company has
already completed it at least twice. Not that they can tell you their
preference type; let alone explain what it means. I believe that the
underlying problem is that not enough time is provided to properly
introduce, understand, debrief and, more importantly, apply the lessons
learned from the assessment. I was once asked to do MBTI training with
50 people in one-and-a-half hours. Impossible! I finally did a True
Color Introductory session with them and negotiated two-and-a-half
hours. (In encouraging management to reconsider the MBTI training, I
used some of the suggestions outlined below.)

Personally, I
don’t think that getting ‘tired’ of an assessment is necessarily a bad
thing. Sometimes experimentation is a good thing. Even my sons want to
try something new once in a while, but they always end up going back to
their favorites. The problem with a fad is that whether it is Six
Sigma, Balanced Scorecard, or Learning Organizations, it remains a
standardized, cookie-cutter approach that breeds cynicism. I can
already see the signs of some current popular assessments falling out
of the limelight over the next few years. (This is speculation on my
part so I shall not name names.)

What we tend to get is a
repackaging of the same old principles into something that has more
technological bells and whistles. Chocolate will always be around. This
is a fact and a trend—not a fad. In business ‘Quality’ is a fact and
trend not a fad. In the human resources field, testing is a fact not a
trend. Assessments have been around a long time and are a solid
trend—even though they may become ‘faddish’ at times; this too shall
pass. As I have written before, it is not the tool that is wrong or
invalid or weak, it is how it is used that is critical.

Don’t
be tempted to compromise how you use an assessment to meet these
requests or demands. Here are a few tips on how to survive the drought
and/or resistance:

  • Do not compromise. But don’t be rigid either. If the client is not convinced, let it go.
  • Remember that perhaps the assessment you use isn’t as in
    demand today or is receiving resistance; your coaching is so much more.
    Wait. What goes around comes around.
  • Connect the principles and theories of the instrument to the
    needs and strategies of the individual or group with whom you are
    working. Establishing context is always a key to using assessments.
  • Be sure to tie your assessment data into action plans and
    then measure the success. This is the thing that makes the difference
    between ‘taking’ an assessment and ‘applying’ what you learn from an
    assessment.

And, if you are tempted to jump on the bandwagon of the latest assessment, heed this advice (so un-coach-like of me):

  • Keep your perspective. Why did you want to use an assessment in the
    first place? To better serve your client or to make residual income?
  • Unless you want to become an expert or guru in the use of
    that tool, you will probably never recoup your initial time and
    investment to become certified. Do you want to be a marketer or a
    coach?
  • Some markets or industries will stick to certain assessments
    while others will be much more ‘fly by night’ in their approach, so
    don’t get caught up in the hype. Find the place that fits best for you.
  • "Stick to the knitting." By that I mean, look for alternative
    ways to provide the type of assessment you use. Perhaps a simpler
    version—this is not compromising. This is being flexible to the demands
    of our current reality. Utilize online versions, which save time.

Often my job is educating the client. Just like my children …
sometimes they listen and sometimes they don’t. Hopefully it will all
wash out in the end. In the meantime, I will take my favorite type of
ice cream if you don’t mind. Give me Chocolate Chip Mint please.
(That’s code for trying to hedge my bets.)

* This article is full of colloquial sayings, idioms and euphemisms—no apologies—it just seemed appropriately trite given the
topic.

Copyright 2007 Roberta F. Hill, AssessmentsNow.com Used with permission.   This article first appeared in Business Coaching Worldwide (Volume 3, Issue 3, 2007).